With over 13,000 people in more than 90 countries the DDB Worldwide Communications Group Inc is a global community of talent, cultures and ideas united by the fundamental belief that creativity is the most powerful force in business. At the end of the day, it is creativity, unleashed by an exceptional consumer insight, that ignites Talk Value, inspires action and even change. And, ultimately, it is through this social chain reaction that influential brands are made and maintained. Our creativity, along with our conviction and collaboration builds influential brands for our clients. The results generated by our people and our colleagues which include, among others, our digital agency Tribal DDB, direct marketing and CRM agency Rapp Worldwide, brand consultant Interbrand and retail specialist TracyLocke, speak for themselves.
DDB Worldwide CEO Chuck Brymer contributed an article on swarm theory and modern human comunities to the latest issue of Contagious. In his article, Chuck discusses the new consumer and how the power of influence is changing the way we behave.
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