DDB Latvia is proud to support MAMMU brand design and development. MAMMU is a social business fashion company modeled after the principles of the famous Grameen Bank model, a social business developed by Nobel Peace Prize laureate Muhammad Yunus. MAMMU is catered to Latvian mothers in need.
MAMMU is not just a fashion company; it is a movement. Its content is created by a collective of designers, marketing experts, business consultants, photographers, artists, resellers, social business designers and passionate people who want to change society for good.
The premise of MAMMU is cause driven rather than motivated by a profit. In essence, MAMMU helps to provide mothers with social benefits through producing creative and high-quality fashion products. In order to assist them, MAMMU provides flexible working hours.
MAMMU espouses 7 important principles of social business:
Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization
Financial and economic sustainability
Investors get back their investment amount only. No dividend is given beyond investment money
When investment amount is paid back, company profit stays with the company for expansion and improvement
Environmentally conscious
Workforce gets market wage with better working conditions
...do it with joy
The MAMMMU collection was designed by Liva Kauke Saule. Each of the high quality linen scarfs is a unique piece of fashion. The second collection of scarfs was designed by the Latvian designer HAYDA. Her individualized handmade scarves join together youth, sports and the taste of history.
Shot by Liva K. Saule
Shot by Maris Locmelis
Shot in Jeff's office at DDB Worldwide
If you are passionate and creative and want to support the project with your talents please contact MAMMU or visit their website: http://www.mammu.lv/
The DDB Life Style Study®, the nation's largest and longest-running annual consumer survey, has revealed insights on the differences between men and women's perspectives about the significance of Valentine's Day.
When asked 'what would upset you more on Valentine's Day? from a list of choices ranging from receiving a gift you didn't like, receiving the same gift as last year, receiving a gift card, or receiving just a card, women were far more likely than men to say they would be upset if their spouse or romantic partner did not do anything to acknowledge the day. Women were almost twice as likely to dwell on this as 51% of female respondents said they would be dismayed compared to only 26% of male respondents.
Moreover, the Life Style Study® reveals that this gender difference in attitude also prevails regardless of marital or dating status. However, it appears that if you are married, acknowledging the day is not nearly as tantamount as it is if you are dating someone.
22% of married men vs. 32% of men living with someone in a relationship vs. 39% of men dating somebody but not living with them would be upset if their partner did not acknowledge the day at all.
47% of married women vs. 63% of women living with someone in a relationship vs. 66% of women dating somebody but not living with them would be upset if their partner did not acknowledge the day at all.
These statistics not only corroborate the finding that women place a greater emphasis on the significance of acknowledging Valentine's day than men, but also that both genders view acknowledging the day as an important barometer of how their romantic partner feels about them. Therefore, people in committed, long-term relationships view the holiday differently than those in newer, more casual relationships.
The Life Style Study® also confirms that a similar sentiment holds true even for women who are not currently dating someone. 51% of non-dating women vs. 28% of non-dating men still feel that they would be upset if their future spouse or romantic partner didn't do anything to acknowledge the day.
Romance is in the air and with it comes the latest phase of the 'Give in to Gü' campaign by DDB UK. Produced for the luxury desserts manufacturer Gü Puds to promote their Passion Soufflé the campaign reveals two new sumptuously clever print adverts.
The national print campaign urges both men and women to 'Give in to Gü'. This is the very first time that a Gü campaign has directly targeted men, and it kicks this off with the launch of the limited edition product, 2 individual passion fruit soufflés in a special Valentine's Day pack.
Two press ads have been produced, one targeted at men and the other at women, playing on the gender differences that Valentine's Day conjure. The male targeted ad shows that buying the Gü Passion soufflé is an easy way to get brownie points, playing on that age old cliché of men picking up the cursory bunch of flowers for Valentine's Day with the line 'Think of them as edible roses'.
The female-focused ad toys with the idea that whilst buying the 2 soufflés as a gift for your loved one, it also guarantees a selfish treat for yourself at the same time. The cheeky headline says 'I saw these, and thought of me'. Both ads feature the trademark Gü black background and have 'hero shots' of the soufflés.
According to Ellie Fennell, Marketing Director at Gü: "The trend for couples dining in on Valentine's Day is increasing so we wanted a campaign that spoke to men and women about our new Passion Soufflé as an ideal dessert to celebrate the occasion. I think the DDB work got the message across in a very Gϋ way."
The Valentine's campaign comes hot on the heels of the Give in to Gü national TV campaign that aired in December when Gü saw a 40% increase in sales and reached 65% post-campaign brand awareness, which was an all-time high for Gü.
Take a look at the Gü Facebook page for more details: facebook.com/GuUK.
DDB Chicago Associate Producer, Jamie Gallant, is setting out on a journey to the bottom of the world. His destination--the Falkland Islands, a remote South Atlantic archipelago made up of over 700 individual islands.
Never heard the Falklands?
Two of the Falklands' major resources are landmines and wool, the former due to a 150-year ownership conflict between Argentina and Britain and the latter due to a surfeit of sheep. The truth of the matter is that there's not much information about the Falkland Islands outside of those focusing on either the war or on the islands' diverse wildlife. That's why Jamie, and his co-producer Vern Cummins are attempting to intimately capture the experiences, hardships and unique qualities of the people that call the Falklands home.
Their project is called 51º South, named for the Longitudinal coordinate at which the islands are located. It's a 7,000 mile journey from Chicago that takes over two days to complete. Bringing them first through New York, then Santiago to Punta Arenas, Chile and onwards to RAF Base Mount Pleasant.
Jamie and his partner need a minimum of $10,000 to produce their series this spring, and launch in time for the 30th anniversary of the Conflict June 14th. So, what's the hip way to ask for a handout in the 21st century? Kickstarter, of course! On Kickstarter, they are already over half way to their goal with 75 backers pledging more than $6,000. With 17 days left to finance their exploration, you can help kick-start the pair's dream by pledging your donation here and visiting the film's official website here.
DDB UK has created a new campaign for the Star Alliance network with an innovative promotion that allows users to learn about the range of Gold Status benefits in a fun and entertaining way. The app-based competition called 'Picture Your Upgrade' allows business travelers to earn exclusive upgrades and prizes on their travels, simply by taking a photo of the airport journey.
'Picture Your Upgrade' encourages frequent flyers to get more out of their membership while they are traveling on business throughout the network. The app invites travelers to collect photos each week associated with a Star Alliance Gold Status benefit. This entitles them entry into the competition where they can win a relevant upgrade. For example, they can turn a photo of an ordinary airport lounge seat into designer furniture, or a snap of airport luggage trolleys into a luxury luggage set. Each picture will then be geo-targeted appearing on a map to help spread this example of Social Creativity and teach people about Star Alliance in the process.
The competition will run from February 8th until April 4th. In addition to the weekly prizes, users are entered into a Grand Prize draw to win Round the World Business Class tickets or an upgrade to Star Alliance Gold status.
AdAge and Creativity both published a story entitled, "Five Ideas From Around the World You Need to See: Five of the best campaigns from the year's smartest global shops" and DDB and Tribal DDB is proud to hold 4 of these coveted spots.
AdAge culled its entries for the International Agency of the Year contest in which shops around the world submit an array of clever ideas that solved problems for clients.
Check out the four DDB and Tribal DDB campaigns that were profiled in AdAge as being exemplars of Agency of the Year caliber work:
What to do with instruction manuals too difficult to understand
Tok&Stok, an Ikea-like retailer in Brazil, used Twitter manuals to demonstrate how easy its furniture is to assemble by shortening instructions to a series of 140-character tweets. Customers who bought a piece of furniture just had to find the corresponding hashtag, displayed on stickers on the furniture and product boxes. Besides driving home the point that this furniture is easy to assemble, the Twitter manuals caught the attention of a younger audience buying their first items of furniture.
Tok&Stok and DDB Brasil also took the easy-to-assemble message to much odder media, like a Tok&Stock business card that turns into a little paper chair if you follow the instructions. And a puzzle, with the same number of pieces as the item purchased, that shows you how to "make" the furniture as you put together the puzzle.
To bring back a brand, involve former users in a stunt to draw younger customers.
Another DDB Brasil client, toy maker Estrela, wanted to relaunch its 1980s toy-train brand Ferrorama. To generate interest among a digitally oriented generation, the company's president challenged Ferrorama's biggest online fan group to prove its faith in the toy's return with a mini-journey along the famous pilgrim's route to Santiago de Compostela, Spain. The catch: The little toy train had to travel the last 12 miles of the journey without stopping, even though the fan group had only 120 meters of old train tracks. The journey took five days, as the hardworking fans constantly picked up pieces of track and relaid them ahead of the train. People followed the feat in real time via video and tweets, and could interact with the team through the "Come back, Ferrorama" website.
Estrela relaunched the Ferrorama train set, and the product sold out in a month.
To reach young people, link music and fashion.
The iTunes-like StarHub Music Store in Singapore combined music and fashion -- two ways young people often express themselves -- by attaching radio-frequency identification chips to clothing in stores. When a piece of clothing was taken into a fitting room, it triggered an RFID speaker to play a music track in the dressing room matching the garment's style. Then a text was sent to the shopper's phone, offering a free download of the song he or she was listening to. The music and corresponding clothing were divided into 16 genres, including hip-hop, punk, rock pop, folk, ballads and reggae, totaling more than 10,000 songs. The RFID chips were used in eight fashion brands in 42 stores. The effort by StarHub and DDB Singapore had an average click-through of 84% and boosted paid music downloads by 21%.
Make the medium the message to demonstrate a key product feature.
Swedish winters require a rugged car. Volkswagen made a "winter-adjusted offer for a winter-adjusted car" to stir interest in its 4Motion four-wheel-drive feature. DDB Sweden put the car on a billboard plunked in the middle of a frozen Swedish lake. Once the ice melted and the billboard sank, the deal was over.
TV, print, in-store and banner ads all highlighted the billboard, which was streamed live so people could follow its Titanic-like destiny. A contest to guess when it would sink was a natural fit for social media. The billboard submerged April 14, after two months of live entertainment. Sales rose 38% in the first quarter of 2011 from the year-earlier period.
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