On March 31st, the DDB New York office unveiled a powerful new PSA campaign designed to bring about awareness and prevention of teen suicide, from the US Dept. of Health and Human Services’ Substance Abuse and Mental Health Services Administration (SAMHSA), the Ad Council and Inspire USA Foundation. Titled “We Can Help Us,” the campaign has already generated a great deal of interest from media and consumers alike, with an exclusive feature in USA Today (view the article here).

News of the campaign has generated notes of gratitude from clients and partners alike, including the following from Jack Heath, President and CEO, Inspire Foundation: “…what your team have done in combining moving personal stories with such powerful and evocative animations has left me humbled and in some cases in tears. These productions speak to a humanity that is truly heroic and transformative – and a humanity that clearly resides in the hearts of everyone at DDB who has worked on this. Your guys have elevated our work to a level I could never have imagined.”

Created pro bono, the campaign includes television, radio, print, outdoor and interactive elements, as well as posters in schools and malls. In the spots, viewers are directed to visit us.reachout.com, where they can view and listen to stories from teens who have been there and made it.

Joseph Cianciotto
Executive Creative Director
Chief Community Officer

Posted on April 2, 2010 3:14 PM | Permalink | Comments (1)

DDB Canada has a long-standing tradition of helping worthy causes and charities, by lending our creative and strategic expertise to develop PSA campaigns and programs for worthy causes and organizations. We are a proud supporter of the BC Lions Society’s “Eagles in the City” program, which raises funds for Easter Seal Services and the Canucks for Kids Fund. We have participated in similar BC Lions Society public art projects, "Whales in the City" and "Bears in the City" by sponsoring artists to design both a pair of whales and bears. Last year, we were approached by BC Lions Society President, Stephen Miller with a partnership opportunity which involved working closely with the BC Lions Society and providing support in the development of various marketing communications materials. Also, this year we have sponsored eagles that are located in both Vancouver and Victoria. We allowed the local artists, who designed the two eagles, complete creative freedom. Eagles in the City is a creative fundraising program and a great initiative to help support and build the profile of our talented local artists. For more information: www.eaglesinthecity.com

Paige Calvert, Director of Public Relations and Corporate Communications,
DDB Group Canada

Posted on February 22, 2010 5:41 PM | Permalink | Comments (2)

DDB, in partnership with: Ziedot.lv, Swedbank, Maxima, Hanzas Maiznca and many other benefactors, are turning the charitable project "Hunger-free Latvia" into reality. The project’s goal is to help to feed those Latvian families that are unable to provide themselves with the most basic items, including food.

It may be that we won’t rewrite history but this local grassroots effort shows the good that can happen when a community comes together and embraces a cause. The project is currently in full swing – ads can be seen on TV, heard on the radio and spotted outdoors. "Circenīša Ziemassvtki" a song written by Raimonds Pauls and remixed by a singer from Riga - Alisa Joste- has become the food bank's anthem while its TVC uses an approach which is a first for Latvia - sand art created by talented, young artist, Krišjānis Bols.

We’ve also launched a partnership with the LNT show "Tautas Balss" in which a report on our project is shown every Monday evening at 19:10. By the way, during the first three shows, more than LVL 11,000 were donated by callers calling the project's charity hotline: 9000 64 88 which means that 1,337 families will receive food parcels! All of which leads us to believe this community will reach its goal.

Follow "Hunger-free Latvia" on Twitter and Facebook!

Andris Rubins
Managing Director
DDB Latvia

Posted on January 28, 2010 3:55 PM | Permalink | Comments (1)